Vendor Management & Accountability

Make every marketing vendor earn their invoice

Websites, SEO packages, ad agencies, review tools, lead providers: the bills add up, and few vendors are held to clear results. We set the goals, track the numbers and hold each one accountable.

Is this you?

Signs you need this

  • You pay several vendors and can't say what each delivers

    Reports arrive, invoices get paid, and nobody connects the two to actual customers.

  • Vendors grade their own homework

    Each provider reports the numbers that make them look good, not the ones that matter to you.

  • You don't have time to manage them

    Chasing support tickets and decoding reports takes time you don't have.

What's included

What we do

  • 01

    Vendor and spend audit

    A clear list of what you pay for, what each vendor promised and what they actually deliver.

  • 02

    Clear KPIs

    Agreed measures for each vendor, tied to calls, leads, bookings or sales.

  • 03

    Independent tracking

    Your own Analytics, Search Console and call tracking, so results don't depend on vendor reports.

  • 04

    Regular reviews

    Performance reviews with each vendor, and a record of what was promised.

  • 05

    One point of contact

    We handle the support tickets, escalations and coordination between vendors.

  • 06

    Keep, fix or replace

    Straight recommendations on which vendors are worth it, and help switching when one isn't.

Case study · Custom-order design business

Orders flowing again after a week stuck on hold with support

Read the case study →
  • 1 dayOn-site connector replacementOld connector removed, new one installed and mapped
  • 1 weekUntil orders were syncing againAfter more than a week on hold with vendor support
  • $300+Saved in the first yearBy sizing the plan to the busy season, then downgrading

FAQ

Common questions

Do you replace my current vendors?

Not unless they're not delivering. Most of the time, the goal is to get more from what you already pay for.

What kinds of vendors do you manage?

Website platforms, SEO and ad agencies, review and reputation tools, lead providers, social media services and the apps and integrations behind your store.

How do you measure vendor performance?

With your own data, not the vendor's. We set up Search Console, Analytics and lead tracking that you own, then compare each vendor's results against the goals agreed up front.

Is this mostly for dealerships?

Dealerships are where this service started, because they work with so many vendors, but any business paying several marketing providers benefits.

From the blog

Related reading

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