Automotive

Digital marketing for dealerships and service centres from 16+ years inside the industry

Our playbook was built marketing multi-rooftop dealership groups. We know the platforms, the OEM programs, the vendors and the pressure on every lead, and we help dealers and service centres compete on Google, Maps and AI search.

The challenge

What gets in the way

  • Vendors without accountability

    Website platforms, SEO packages, reputation tools and lead providers all send invoices. Few are held to clear, measurable results.

  • Thin model and service content

    Template pages make it hard to rank for specific models, trims and service needs against nearby competitors.

  • AI search is changing shopping

    Shoppers now ask AI assistants which dealer or service centre to visit. Dealers with unclear data get left out of the answer.

How we help

What we do for dealers

  • 01

    Vendor management

    We set the goals and KPIs for each vendor, review performance regularly and make sure your budget earns its return.

    Vendor Management
  • 02

    Model and service content

    Model hubs, comparison pages and service pages that rank locally and support both sales and fixed ops.

    Content Marketing
  • 03

    Google Business Profile and reputation

    Profiles for each department, review management and replies, kept compliant with Google's current rules.

    Local SEO & Visibility
  • 04

    AI search visibility

    Structured data and consistent information across your sites so AI assistants recommend your store.

    AI Search & LLM Visibility
  • 05

    Multi-rooftop strategy

    Group and store sites working together rather than competing, with reporting the whole group can follow.

    Search Engine Optimization

Visibility, everywhere it counts

Where it shows up

  • 01

    Google Search

    Model, service and inventory pages that win local searches for sales and fixed ops.

  • 02

    Maps & local results

    Department-level Business Profiles with active reviews and posts.

  • 03

    AI answers

    Clean, consistent dealer data so AI assistants recommend your store.

Case study

Saskatchewan auto financing company

A content-led SEO build-out took a Saskatchewan auto financing website from a handful of search appearances to a steady source of credit applications.

Read the case study →
  • 29×Monthly Google impressionsAbout 404 a month (Feb–Jun 2026) to 11,850 in October 2026
  • 18×Monthly clicks from Google12 a month to 225 in October 2026
  • 13 → 109Pages appearing in Google results109 of the 110 pages in the sitemap now earn impressions
  • 159Tracked leads in October90% from organic search, including 37 completed applications and credit checks

FAQ

Common questions

Do you replace our website provider?

No. We work alongside your existing platform and vendors, and we help you get more from them by holding each one to clear goals.

Can you help a dealer group with several stores?

Yes. Multi-rooftop groups are where our experience comes from, including coordinating group and store sites, profiles and reporting.

Do you work with service centres as well as dealerships?

Yes. Independent service centres and dealership fixed ops benefit from the same local SEO, review and content work.

Do you only work in Saskatchewan?

We're based in Saskatchewan and work with businesses across Canada.

From the blog

Related reading

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