Case study · Auto financing
From invisible to 11,850 monthly impressions in under a year
A content-led SEO build-out took a Saskatchewan auto financing website from a handful of search appearances to a steady source of credit applications.
- 29×Monthly Google impressionsAbout 404 a month (Feb–Jun 2026) to 11,850 in October 2026
- 18×Monthly clicks from Google12 a month to 225 in October 2026
- 13 → 109Pages appearing in Google results109 of the 110 pages in the sitemap now earn impressions
- 159Tracked leads in October90% from organic search, including 37 completed applications and credit checks
Source: Google Search Console and Google Analytics 4, February to October 2026.
The situation
The business helps Saskatchewan drivers with bad credit, low income or a past consumer proposal get approved for a vehicle. Its website had only about a dozen pages showing in Google, averaged roughly 12 clicks a month from search, and had no way to tell which visits turned into applications.
What we did
- Built a library of Saskatchewan-specific guides answering the questions borrowers actually search, from bad-credit approvals and co-signers to repossession, consumer proposals and title loans
- Created city pages for Regina and Saskatoon alongside province-wide service pages
- Added a payment calculator and a credit tool that turn research visits into enquiries
- Structured every page for both Google and AI search, with clear answers, FAQs and structured data
- Set up GA4 key-event tracking for partial applications, completed applications, credit-tool submissions and calculator use
The results
Starting in July 2026, impressions and clicks climbed month over month. By October, Google showed the site 11,850 times and sent 225 clicks, with the average ranking position improving from 17.8 to 10.0. Several guides now rank in the top ten for their topics, and one ranks around position 4. With tracking in place, October recorded 159 lead events, 143 of them from organic search, including 37 completed credit applications and credit-tool submissions.
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