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Makers & custom orders

Marketing and systems support for makers and custom-order businesses

Custom and handmade work sells on trust and story, and it runs on a stack of tools that all have to talk to each other. We help you get found, and we fix the systems behind the storefront when they don't.

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The challenge

What gets in the way

  • Custom work is hard to search for

    Customers search for what they want made, not your product names. Without pages that match those searches, they never find you.

  • Integrations that quietly break

    When the connection between your store, accounting and inventory fails, you get duplicate entries, wrong stock levels and hours lost on hold with support.

  • No time for marketing

    You're busy making things. Marketing gets whatever time is left, which is usually none.

How we help

What we do for makers & custom orders

  • 01

    Pages that match how people search

    Pages for the things you make and the occasions people buy them for, written to rank and to start custom enquiries.

    Search Engine Optimization
  • 02

    Store and integration support

    Hands-on help with Shopify, accounting connectors and inventory sync, including replacing a connector that isn't working and setting it up correctly.

    Website Strategy
  • 03

    Product and process content

    Descriptions, photos and behind-the-scenes content that show the craft and answer the questions custom buyers ask.

    Content Marketing
  • 04

    Local visibility

    A Google Business Profile and reviews that bring in local buyers, commissions and pickups.

    Local SEO & Visibility
  • 05

    One point of contact

    We coordinate your app vendors and service providers so you're not the one chasing every support ticket.

    Vendor Management

Visibility, everywhere it counts

Where it shows up

  • 01

    Google Search

    Pages that rank for what customers want made, not just what you call it.

  • 02

    Maps & local results

    A local presence that brings in nearby buyers, commissions and pickups.

  • 03

    AI answers

    Clear descriptions of what you make and how custom orders work, so AI assistants can point people your way.

Case study

Custom-order design business

When a connector update broke the link between a maker's Shopify store and QuickBooks, we replaced it, set it up for deposit-based custom orders and found the cause of mismatched bank deposits.

Read the case study →
  • 1 dayOn-site connector replacementOld connector removed, new one installed and mapped
  • 1 weekUntil orders were syncing againAfter more than a week on hold with vendor support
  • $300+Saved in the first yearBy sizing the plan to the busy season, then downgrading

FAQ

Common questions

Can you help when our Shopify and accounting stop syncing?

Yes. We diagnose what broke, recommend and set up a reliable connector if needed, and document the setup so your team knows how it works. Accounting clean-up itself is best left to a bookkeeper, and we'll tell you when you need one.

Do you only work with Shopify?

No. We work in Shopify often, but the approach works for any store or website platform.

How do custom-order businesses show up in AI search?

By clearly describing what you make, who you make it for, how ordering works and where you serve. AI assistants recommend businesses whose information is complete and consistent.

We're a very small business. Is this worth it?

We scale the work to the business. Often a few well-built pages and a properly set-up Business Profile make the biggest difference.

From the blog

Related reading

All articles →

Other industries we help

Let's get your business found

Tell us where you want to show up. We'll tell you what it takes.

Send Enquiry [email protected]

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