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Retail & online shops

Marketing and SEO for retail and online shops that turn searches into sales

Whether you sell from a storefront, a Shopify site or both, customers have to find your products before they can buy them. We make your shop easy to find on Google, Maps and AI search, and easy to buy from once they arrive.

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The challenge

What gets in the way

  • Products nobody can find

    Thin or inconsistent product descriptions give Google and AI tools little to work with, so your products lose to big retailers on searches you should win.

  • Shoppers who give up on your site

    If your own site search misses misspellings and synonyms, or collections have no filters, visitors leave before they find the item they came for.

  • Ads that cost more than they should

    Shopping and search campaigns without strong product data and supporting content pay more per click and convert less.

How we help

What we do for retail & online shops

  • 01

    Product content standards

    A consistent structure for titles, descriptions and attributes, applied across your catalogue so every product is complete, searchable and on-brand.

    Content Marketing
  • 02

    On-site search and filters

    Tagging and synonyms that catch how customers actually type, plus collection filters (price, material, colour and more) like the major retailers offer.

    Website Strategy
  • 03

    E-commerce SEO

    Collection and product pages structured to rank, with product and organization schema so Google and AI tools understand what you sell.

    Search Engine Optimization
  • 04

    Google Shopping and search ads

    Campaign setup and ongoing management, with every change explained and approved by you before it goes live.

    Vendor Management
  • 05

    Local visibility for your storefront

    If you have a physical shop, a Google Business Profile that shows your products, hours and reviews to nearby shoppers.

    Local SEO & Visibility

Visibility, everywhere it counts

Where it shows up

  • 01

    Google Search

    Product and collection pages that rank for what you sell, not just your shop name.

  • 02

    Maps & local results

    A complete Business Profile that brings nearby shoppers through your door.

  • 03

    AI answers

    Clear product data so AI assistants can recommend your shop when someone asks where to buy.

Case study

Online crystal and jewellery shop

Consistent product content, smarter on-site search and steady catalogue upkeep quadrupled a Shopify shop's clicks from Google year over year.

Read the case study →
  • 4×Clicks from Google, year over year203 in October 2025 to 821 in October 2026
  • 5.5×Google impressions, year over year14,776 to 81,574
  • 20.7 → 12.4Average ranking positionOctober 2025 vs October 2026

FAQ

Common questions

Do you work with Shopify stores?

Yes. We work directly in Shopify on product content, tags, collections, filters, theme updates and Google Shopping, and we can also help when the apps and integrations behind your store stop working.

My shop is online only. Does local SEO still matter?

Less than for a storefront, but a Google Business Profile, local mentions and reviews still build trust and help you show up when people search for shops in Saskatchewan or Canada.

How do product descriptions affect AI search?

AI tools recommend products and shops they can clearly understand. Complete, consistent descriptions and structured data give them the facts they need to mention you.

Will you change my store without asking?

No. We agree on a plan first, and for ad accounts and anything customer-facing we get your approval on each change.

From the blog

Related reading

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Other industries we help

Let's get your business found

Tell us where you want to show up. We'll tell you what it takes.

Send Enquiry [email protected]

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